This creation created by Boudicca really jumped out at me...a perfume that appeared blue on the skin like paint, what an idea. Even better it fades in a few seconds but yet you will still know where it went for those few seconds its blue. The next thing they should work on is sun cream that turns colour when your about to burn!
The idea behind this revolutionary Art Fragrance was set around the myth of Queen Boudiccaas Legend has it she and her tribe would wear a cobalt blue war 'paint' which gave them a mythical look when advancing into battle. When finally defeating the Romans Queen Boadicea killed herself by swallowing hemlock, an extract of which is included in Wode.
The name wode is taken from the word 'Woad' a deep blue plant extract, which was used in paste form by the ancient Britons as a tribal marking.
For me it is not only the novelty of the blue colour but also the design of the packerging. As you can see it is packed in a classic spray paint can. Packed around the can is an engraved steel lable. It is like a stylish graffiti can but yet its actually contains a delicate perfume. I love the idea that Graffiti is the 'modern war paint' and this is the base behind the packaging.
Thats awesome, although if you didn't know it did that you would get a bit of a shock!
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